#biometricchat Biometric Technology Tweet Chat Recap with Guest Maxine Most
If you did not have the opportunity to participate in May’s tweet chat on biometric technology (hashtag #biometricchat on Twitter), you missed a great discussion on the industry with expert insight from this month’s guest Maxine Most from Acuity Marketing Intelligence (@cmaxmost on Twitter).
Among the various topics covered during the chat, Maxine addressed:
1. How biometric vendoirs can take a more active role in educating the public on misunderstandings about the technology to promote wider acceptance?
Maxine’s answer – “Be vigilant, refute any and all public statements by media, govt, tech vendors that present inaccuracies…This can be via press release, comments in online forums, social media, etc. Take responsibility to clarity misstatement.”
“deliver on the promise by creating user friendly solutions (human factors) that make users feel safe (privacy enhancing)”
2. What are some of biometric vendor mistakes that could have been avoided and may have adversely affected the success of their technology?
Maxine’s answer – “Vendors fail to take responsibility for offering complete solutions as defined from the customer perspective.”
“Too focused on technology – no one really cares about technology, they care about solving problems.”
3. What is your interpretation of recent biometric M&A activity and what types of trends can we expect to see in the near future?
Maxine’s answer – “My unconventional perspective, in many cases biometric companies, unable to achieve sustainable success on their own…re purchased by bigger companies that need the capabilities but are frustrated with incomplete solutions.”
4. Will increased demand for biometric tech help open the door for its use in additional verticals? If so, which ones?
Maxine’s answer – “Verticals become increasingly irrelevant as the applications become more mobile device dependent – got an app for that?”
“No surprise mobile biometrics for consumer transaction drive adoption in FS, HC, Enterprise.”
“Also e-Gov, more for borders & immigration.”
5. Is your prediction still true that private and public sector biometrics would generate the same amount of revenue by 2014?
Maxine’s answer – “No. Industry has not championed a well defined vision and aggressively pursued it…Instead acting as the tail of the dog.”
6. What area of the world do you think holds the most potential for continued growth of biometric deployments?
Maxine’s answer – “Global opportunities vary by region. However, critical driver is the same -mobility, mobility, mobility.”
We would like to thank Maxine for her time and expertise for May’s tweet chat on biometric technology and hope that you may have the chance to read the chat transcript for more details on the conversation. Visit Maxine over at her Web site – https://www.acuitymi.com/ for more information on her products and services and stay tuned on our blog for the announcement of June’s guest for our monthly tweet chat on biometric technology!
